Written by and for inspired people
Branding, marketing and creative direction for smart companies and creatives.
To stay creative for your clients, you need fresh ideas, new perspectives and a whole lot of patience… And that’s not gonna happen stuck at home.
Losing focus of what your brand stands for can easily happen if you aren’t looking through the lens of your brand for everything you do.
There’s just no way creatives can be expected to think differently in the same exact setting. This simple concept is a crucial tool to your innovation.
Your brand isn’t what you think it is, it’s what your customers are saying is. See what you can learn by listening, and learn how to pivot appropriately.
When I’m looking for certain professional services, Instagram goes a long way to show me how detailed and savvy a brand is.