Hi! I’m Mel.
I’m obsessed with creating things for the best kinds of people.
Drinking Sauvignon Blanc with oysters outside on a patio
Writing things in the notes app of my phone and never reading them
White space to think of weird ideas
Listening to friends tell me their weird ideas
Taking #tinymelpics
Making cups of coffee that I never finish
Traveling to new cities if only to walk around and eat new food
Working with brilliant, vibrant, energetic clients because they remind me, every day, why I do what I do
Website Development
Chipper’s Board & Train
With a unique agile training philosophy and inviting location in Julian, CA, Chip needed a brand that felt true to his character. This was achieved through clever language and hand-drawn illustrations representing specific features of the native environment. The project included website design, business cards, and a consultation on consumer experience and booking strategy. // Current Project
Whole Dog Training SD
Needing to stand out from the crowd with a brand that was true to her friendly and approachable personality and cruelty-free training approach, hand-drawn illustrations brought Jan’s brand to life. The project included website design, illustrations, business cards and social media branding. // Current Project
Book Baja
A lifestyle vacation rental website
With a passion for the best experiences in Baja Mexico, this website evokes the vibrant lifestyles of the destination to set the brand apart from the typical transactional booking sites. Development of the brand includes logo design, business cards, website, social media, and more. // Current Project
Broomstick, Inc.
A luxury travel brand
What started as a quirky inside joke, the name “Broomstick, Inc.” became the inspiration for the branding and web development for a high end travel brand. With a focus on enchanting storytelling, seductive and dark imagery, and dreamlike animations, this concept was brought to life. // Current Project
Squid, Inc.
A lifestyle publication for creative people.
With launch goal for 2021, Squid, Inc. needed a website that evoked their message while still building content on the backend. Eye catching imagery with a matching Instagram feed will help attract the right kind of audience. // Current Project
San Cosme Loreto
A vacation rental property in Mexico.
After developing the San Cosme Loreto logo, brand elements were applied to showcase the modern icon-based communication with gorgeous property photos. // Current Project.
Soundings Connect
An energetic brand focused on human connection.
This 2020 website refresh focused on use of warm, human-based imagery, simplified icons, and applied call to actions. Areas worth noting include photo selection, digital persona illustrations, and applied branding. // Current Project.
Ciari Guitars
The music tech startup behind the world’s most innovative guitar.
Starting off with a simple logo and color palette, I developed an e-commerce website to sell The Ascender guitar. The project included advanced photo editing, video editing, copywriting, HTML coding, and more. // Current Project
Cadence Travel, Inc.
A luxury travel management company.
During my seven years at Cadence, I oversaw all brand and communication elements, including website development. This project included all backend website management, copy, photo selection and editing, and graphics. // Previous Employer
Logo Design
Graphic Illustrations
Portraiture
Business Cards
