Your brand is personal.

developing a brand identity

I believe the things you love about life are the same details that will inspire your brand. What are you drawn to? Why are you passionate about it? What kind of imagery do you find most evocative? How is your dream client going to know they've found you?

I translate your vision into professional branding guidelines that include your color palette, fonts, logo and imagery.

Applying your brand identity

After we create your look, we apply your brand to:

  • Website

  • Business cards

  • Postcards

  • Social media

  • Email templates

  • Packaging


Choose from our brand design & development packages.

Logo Design

Description: Your logo is an exciting starting off point for your brand. Whether you currently have a vision or are looking for professional input, this package includes 2-3 hours of graphic design and consultation.


  • Consultation

  • Initial draft plus two rounds of revisions

  • Exported logos in .JPEG, .PNG and .PDF format

  • Exported logos on social media format

  • Font files

  • Logo use guidelines document

Add ons:

  • Additional revisions


Brand Development

Description: See how much further your brand goes beyond just a logo. This package includes 3-4 of graphic design and management to create a cohesive brand package including fonts, color palettes, imagery styles and more.


  • Free consultation

  • Three rounds of revisions

  • Logo design

  • Brand color palette

  • Brand font collection and licensed font files

  • Exported logos in .JPEG, .PNG and .PDF format

  • Branding use guidelines document

Add ons:

  • Additional revisions


All Inclusive Brand Development & Application

Description: Get everything you need to get your brand up and running. This package includes 15-20 hours of brand development, graphic design, collateral design and website design. We start with a face to face (if possible) consultation to work out your needs, followed by draft forms. Timeline is outlined prior to project, and payments are made in phases according to project advancement.


  • 1 hour consultation

  • Five rounds of revisions

  • Brand color palette design

  • Logo design

  • Brand font collection and licensed font files

  • Exported logos in .JPEG, .PNG and .PDF format

  • Website design/development (up to 5 hours)

  • Business card design and processing

  • Notecard design and processing

  • Letterhead files

  • Email templates

Add ons:

  • Additional revisions

  • Additional 30 minute consultations


A la Carte Services

  • Website design and development

  • Graphic design

  • Branding consultation

  • Collateral design and processing

  • Branded gift design

  • Branded content creation



“I wish I had found Melinda sooner! After working with several web developers in the past and being underwhelmed, I was blown away by how efficient she took my website from concept to creation. She has a gift for understanding an organization’s brand identity and making it shine- I would refer to anyone looking for a fresh, current digital presence.

Tracy Judge
Soundings Connect

“I’ve worked with Melinda on quite a few projects for our native plant nursery, namely developing our new branding and incorporating our new look across our website, social media, apparel, business cards, etc. Her knowledge of technology and passion for design is very evident in her work- she’s definitely my go-to.”

Ryan West
RECON Native Plants